by Paula Serios | Jul 24, 2025 | Industry Insights
In July 2023, the state of Georgia did what many states had floated and few had dared: it implemented Medicaid work requirements under a pilot program called Pathways to Coverage. The policy required able-bodied, non-disabled adults to work, study, or volunteer at...
by Paula Serios | Jul 17, 2025 | Industry Insights
(Why Precision Marketing is the New Profit Center for Health Systems and Health Plans) The New Growth Equation Today’s CMOs are asked to do more with less. According to Forrester, 59% of CMOs in healthcare expect tighter marketing budgets for 2025, even as pressure...
by Paula Serios | Jul 10, 2025 | Industry Insights
––-(Why CMOs Must Lead the Charge and What CEOs Need to Know) According to Deloitte, 72% of CEOs now expect their CMOs to justify marketing spend in concrete terms: revenue, EBITDA, and long term enterprise value. Yet too many marketing departments still operate as...
by Paula Serios | Jun 20, 2025 | Industry Insights
“Our brand campaigns win awards. Our demand campaigns hit benchmarks. But they don’t talk to each other—and I’m tired of justifying that to the executive team.” A health system CMO said this to us recently—and it echoes what we’ve heard from health plans, provider...
by Paula Serios | Jun 4, 2025 | Industry Insights
Let’s cut to the chase: If your engagement strategy isn’t personalized, it’s probably not performing. Today’s CMOs of health systems and health plans face a defining moment—one where marketing must evolve from transactional messaging to transformational momentum. It’s...
