The GiG Model

Grow. Impact. Good. 
The New ROI in Healthcare Marketing 
Powered by ab+a AI™ 

 

In Healthcare Marketing, Good Intentions Aren’t Enough. 

You need results. You need rigor. You need ROI. 

That’s why we built the GiG Model — a modern marketing framework that transforms good ideas into great outcomes all while actually doing good. At a time when marketers are asked to do more with less, the GiG Model does what traditional marketing frameworks can’t: 

It grows your business. 
It operationalizes your strategy. 
It turns your purpose into brand power. 

All backed by ab+a AI™ — our proprietary platform that blends intelligence, automation, and empathy to help healthcare brands market with speed, relevance, and purpose. 

GROW 

From Activity to Accountability 

Marketing That Performs. Period. 

Let’s be blunt: if your marketing isn’t engineered for growth, it’s just expensive noise. 

At ab+a, we start with Grow for a reason. Because without margin, there is no mission — and without a strategy that drives volume, loyalty, and lifetime value, you’re just hoping for impact. 

The Grow phase is powered by the ab+a AI™ Growth Stack, a performance system that turns data into direction and direction into demand. 

 We target with precision: 

  • AI-modeled high-propensity audiences using SDOH, claims, and referral data 
  • Predictive personalization that adapts to real-time intent signals 
  • Micro-segmented messaging tuned to motivations, behaviors, and barriers

Stat Check: Organizations using predictive modeling for segmentation see 23% higher conversion rates and 17% lower acquisition costs. (Salesforce, 2023) 

We optimize across channels: 

  • AI-optimized media mix across search, OTT, programmatic, and social 
  • Automated sequencing and spend-shifting based on real-time results 
  • Cross-device attribution with weekly learning loops baked in 

Stat Check: AI-powered media teams achieve 11–15% greater ROAS. (Forrester, 2023) 

ab+a AI™ ensures every campaign moves the needle — from appointment volume to Medicare switchers to provider referrals. 

IMPACT 

Strategy Is Easy. Execution Is Everything. 

Flawless Implementation in a Flawed World. 

Here’s the truth: marketing doesn’t fail in the boardroom. It fails in the handoff. 

That’s why the Impact phase of the GiG Model is powered by the ab+a AI™ Execution Engine — a 5-phase, AI-enabled delivery system that ensures your strategy shows up in the real world with clarity, consistency, and speed. 

Five Phases. One Standard: Consider it Done. 

  1. Strategy Briefing: Unified, AI-annotated source of truth 
  2. Creative Development: AI-accelerated versioning + human nuance 
  3. Media Activation: Dynamic deployment with real-time optimization 
  4. Performance Tuning: Weekly channel and asset-level reallocation 
  5. Reporting & Learnings: Attribution you can act on 

Stat Check: Teams using real-time, AI-powered execution tools are 50% more likely to exceed ROI goals. (HubSpot, 2023) 

ab+a AI™ reduces time-to-launch by 30% and increases speed-to-impact by 2x. 

Our clients don’t wonder if campaigns will run on time — they trust that ab+a AI™ and our cross-functional operators will make it happen. That’s execution at the speed of healthcare. 

GOOD 

Brand Purpose Isn’t Fluff. It’s Fuel. 

Turn Community Contribution Into Competitive Advantage. 

Most healthcare brands already do good. But few turn that goodness into growth. That’s where the Good phase comes in — designed to amplify what makes your mission meaningful, and to make that value visible in the market. 

With the ab+a AI™ Good Index, we surface and scale your contributions: 

  • AI sentiment analysis to track emotional resonance and public trust 
  • Cause-alignment algorithms to target values-based audiences 
  • Sustainability + DEI data visualization for ESG storytelling 
  • Content automation to version your purpose across digital and social 

Stat Check: Brands that align with purpose outperform the S&P 500 by nearly 400%. (Jim Stengel, “Grow”)
81% of Millennials prefer brands with visible corporate citizenship. (Forbes) 

Whether it’s charity care, local partnerships, or climate-conscious care delivery — ab+a AI™ helps you package, promote, and measure the impact of doing good. 

This isn’t a holiday campaign. This is strategic brand equity. 

What Powers GiG? 

ab+a AI™ — The Platform That Makes It Possible 

At the heart of the GiG Model is our proprietary ab+a AI™ platform, built specifically for healthcare marketing. It powers every phase with intelligence, efficiency, and insight: 

  • Predictive segmentation and intent modeling 
  • Micro-targeted personalization frameworks 
  • Real-time channel optimization 
  • Automated workflows for campaign speed 
  • Sentiment + values tracking for purpose-led brands 

GiG isn’t just a model. It’s an engine — and ab+a AI™ is the fuel. Details in our blog

Bottom Line 

Grow smarter. Execute flawlessly. Lead with purpose.

That’s not just marketing. That’s momentum.

If your marketing team is ready to move from ideas to impact, from spend to scale, and from mission to measurable good — then let’s put GiG to work inside your organization. 

ab+a Advertising

We’re not just a full-service agency. We’re a growth partner for health and well-being brands on a mission. Our GiG Model — powered by ab+a AI™ — delivers the only ROI that matters real outcomes, lasting impact, and visible good.