Demand Generation Case Study – eMed

Campaign:

eMed is a 24/7/365 virtual health platform offering telehealth, at home bloodwork, prescriptions, and at-home testing including weight management, women’s health and urgent care. Capitalizing on the virtual health democratization spurred by the pandemic, eMed needed to build awareness and promote at-home testing kits.

Challenge:

Given the nature of a newly emerging, post-pandemic world, ab+a was challenged to move quickly and establish eMed as a ‘new normal’, credible solution.

Solution:

ab+a developed a revolutionary ‘advotising’ approach with an all-digital, national campaign to reach prospects where they spend much of their days, online. ab+a worked with dozens of eMed employees as advocates for the brand promoting at home flu + COVID tests

Impact:

Clicks, engagement and conversion were phenomenal with a conversion rate of 1.18% the first month out. CTR reached 5% in the first quarter with over 1.25MM impressions feeding the funnel.