by Paula Serios | Jul 10, 2025 | Industry Insights
––-(Why CMOs Must Lead the Charge and What CEOs Need to Know) According to Deloitte, 72% of CEOs now expect their CMOs to justify marketing spend in concrete terms: revenue, EBITDA, and long term enterprise value. Yet too many marketing departments still operate as...
by Paula Serios | Jun 20, 2025 | Industry Insights
“Our brand campaigns win awards. Our demand campaigns hit benchmarks. But they don’t talk to each other—and I’m tired of justifying that to the executive team.” A health system CMO said this to us recently—and it echoes what we’ve heard from health plans, provider...
by Paula Serios | Jun 4, 2025 | Industry Insights
Let’s cut to the chase: If your engagement strategy isn’t personalized, it’s probably not performing. Today’s CMOs of health systems and health plans face a defining moment—one where marketing must evolve from transactional messaging to transformational momentum. It’s...
by Paula Serios | May 1, 2025 | Industry Insights
A deep dive into the “Good” phase of the GiG Model — where community contribution becomes brand currency. Let’s be honest: healthcare brands do an extraordinary amount of good every day — from charity care to health equity initiatives, sustainability efforts to...
by Paula Serios | Apr 23, 2025 | Industry Insights
The moment for value-based care is now—but marketing it still lags behind. While health systems have poured enormous time and energy into population health, risk-based contracts, and quality scorecards, the messaging often remains stuck in regulatory speak or buried...
