by Paula Serios | May 8, 2026 | Industry Insights
For years, creative in healthcare marketing was largely viewed as a branding exercise—important for perception, but secondary to targeting, bidding, and channel strategy when it came to performance. That dynamic has shifted. Today, creative is one of the most...
by Paula Serios | Apr 24, 2026 | Industry Insights
Let’s cut to the point: the transition to value-based care isn’t theoretical anymore. It’s operational. ACO REACH ends December 31, 2026. The LEAD model launches January 1, 2027. And if your marketing team is still building campaigns around procedure...
by Paula Serios | Apr 17, 2026 | Industry Insights
Here’s the conversation every healthcare CMO is having right now: Marketing drives demand. Patients respond. Then they hit a wall—a six-week wait, a phone tree that goes nowhere, or a scheduler who says “we’ll call you back” but never does....
by Paula Serios | Feb 23, 2026 | Industry Insights
Let’s be honest: knowing your patient is 42, lives in Denver, and has insurance doesn’t tell you much. It definitely doesn’t tell you if they’re actively researching treatment options, managing a chronic condition, or just starting their...
by Paula Serios | Dec 12, 2025 | Industry Insights
Executive Takeaways Resilient organizations gain share during volatility because their growth engines bend without breaking. Operational clarity beats operational intensity. Most marketing waste comes not from low effort, but from misaligned systems. The patient...
