by Paula Serios | Sep 25, 2026 | Industry Insights
Nineteen health systems have now paid a combined total exceeding $100 million to settle claims that tracking technologies embedded on their patient-facing websites (Meta Pixel, Google Ads conversion tags, and similar tools) shared protected health information with...
by Paula Serios | Sep 11, 2026 | Industry Insights
Nearly half of American patients, 47% according to a mid-2026 survey reported by TechTarget, now use AI to find a healthcare provider online. That figure was 31% just nine months earlier. And contrary to the usual assumption that new technology skews young, patients...
by Paula Serios | May 8, 2026 | Industry Insights
For years, creative in healthcare marketing was largely viewed as a branding exercise—important for perception, but secondary to targeting, bidding, and channel strategy when it came to performance. That dynamic has shifted. Today, creative is one of the most...
by Paula Serios | Apr 24, 2026 | Industry Insights
Let’s cut to the point: the transition to value-based care isn’t theoretical anymore. It’s operational. ACO REACH ends December 31, 2026. The LEAD model launches January 1, 2027. And if your marketing team is still building campaigns around procedure...
by Paula Serios | Apr 17, 2026 | Industry Insights
Here’s the conversation every healthcare CMO is having right now: Marketing drives demand. Patients respond. Then they hit a wall—a six-week wait, a phone tree that goes nowhere, or a scheduler who says “we’ll call you back” but never does....
