by Paula Serios | Aug 13, 2025 | Industry Insights
When new federal policy hits, most health systems scramble to stay compliant. A few use it as a growth trigger.UPMC is one of the few. As part of our Spotlight Series, this case study explores how UPMC (University of Pittsburgh Medical Center) deployed an...
by Paula Serios | Aug 1, 2025 | Industry Insights
There’s a quiet revolution happening in healthcare marketing. It doesn’t start with a campaign. It starts with a crisis. Specifically, a policy-driven one. As Medicaid redeterminations and eligibility shifts sweep across the country, health plans and health systems...
by Paula Serios | Jul 24, 2025 | Industry Insights
In July 2023, the state of Georgia did what many states had floated and few had dared: it implemented Medicaid work requirements under a pilot program called Pathways to Coverage. The policy required able-bodied, non-disabled adults to work, study, or volunteer at...
by Paula Serios | Jul 17, 2025 | Industry Insights
(Why Precision Marketing is the New Profit Center for Health Systems and Health Plans) The New Growth Equation Today’s CMOs are asked to do more with less. According to Forrester, 59% of CMOs in healthcare expect tighter marketing budgets for 2025, even as pressure...
by Paula Serios | Jul 10, 2025 | Industry Insights
––-(Why CMOs Must Lead the Charge and What CEOs Need to Know) According to Deloitte, 72% of CEOs now expect their CMOs to justify marketing spend in concrete terms: revenue, EBITDA, and long term enterprise value. Yet too many marketing departments still operate as...
