by Patrick Soto | Jun 6, 2025 | Industry Insights
Let’s be real: In 2025, the biggest risk to your brand isn’t your latest campaign falling flat — it’s your website quietly failing millions of Americans. And you may not even know it’s happening. That’s the hidden cost of inaccessible digital experiences. One in four...
by Patrick Soto | May 14, 2025 | Industry Insights
Let’s not sugarcoat it: healthcare marketing is under siege.You’re being asked to fill beds, grow volumes, acquire members, retain providers, and deliver flawless experience — all while spending less, proving more, and standing out in a commoditized market. Oh, and...
by Patrick Soto | Apr 17, 2025 | Industry Insights
If you’re a healthcare executive or marketing leader still thinking ADA compliance is a checkbox on the IT team’s list, think again. In 2025, accessibility isn’t just about avoiding lawsuits — it’s a marker of brand integrity, patient trust, and operational...
