by Patrick Soto | Jul 24, 2026 | Industry Insights
Walk into almost any healthcare marketing review this year and you’ll hear the same two words: prove it. The era of reporting reach and calling it a win is over. Budgets are being read line by line, and the people reading them are counting patients, not pixels....
by Patrick Soto | Jul 10, 2026 | Industry Insights
The healthcare industry has always been a few steps behind other consumer-facing industries when it comes to marketing and for understandable reasons. HIPAA regulations, FDA constraints, and a natural priority on patient care over brand-building have made innovation...
by Patrick Soto | Jun 23, 2026 | Industry Insights
Healthcare marketing has never been more complex or more consequential. With patients researching providers online before ever making a call, health systems can no longer rely on brand recognition alone to drive growth. But here’s the uncomfortable truth most...
by Patrick Soto | May 1, 2026 | Industry Insights
Health systems are under increasing pressure to grow patient volumes while managing rising costs. In response, many organizations are investing heavily in marketing driving more traffic through paid media, SEO, and digital campaigns. But there’s a critical gap that...
by Patrick Soto | Apr 10, 2026 | Industry Insights
The intake call that never came. The referral that went elsewhere. The patient who somehow chose a competitor three blocks away. You’re not alone in wondering what happened. The answer isn’t your reputation or your clinical quality. It’s simpler and...
