by Patrick Soto | Nov 6, 2026 | Industry Insights
Why strong healthcare brands stall inside their own organizations, and how to reset one default in 30 days. Most healthcare brands don’t stall because the creative is weak. They stall when a strong platform runs into the defaults of the organization behind it....
by Patrick Soto | Oct 23, 2026 | Industry Insights
Why healthcare growth stalls between demand and the visit, and a four-quadrant way to find the leak. There’s a conversation happening in a lot of health system leadership meetings right now. The campaign hit its numbers. Search impressions are up, form fills are...
by Patrick Soto | Oct 9, 2026 | Industry Insights
Every health system marketing team has had some version of the same conversation in the past two years. The automation platform went live, the journeys got built, the response times dropped, and somewhere in the rollout a quieter question started to surface: did we...
by Patrick Soto | Aug 21, 2026 | Industry Insights
Ask a hospital CFO what’s keeping them up in 2026 and the answer arrives faster than it used to. In a recent survey of healthcare finance leaders, 66% named government funding and Medicaid cuts as their top concern, outranking labor costs and payer negotiations....
by Patrick Soto | Aug 7, 2026 | Industry Insights
We recently wrote about how AI is changing the way patients find you, and why answer engine optimization now matters as much as traditional search. That’s the first half of the story. Here’s the second half, and it’s the one that decides whether all...
