by Patrick Soto | Aug 7, 2026 | Industry Insights
We recently wrote about how AI is changing the way patients find you, and why answer engine optimization now matters as much as traditional search. That’s the first half of the story. Here’s the second half, and it’s the one that decides whether all...
by Patrick Soto | Jul 24, 2026 | Industry Insights
Walk into almost any healthcare marketing review this year and you’ll hear the same two words: prove it. The era of reporting reach and calling it a win is over. Budgets are being read line by line, and the people reading them are counting patients, not pixels....
by Patrick Soto | Jul 10, 2026 | Industry Insights
The healthcare industry has always been a few steps behind other consumer-facing industries when it comes to marketing and for understandable reasons. HIPAA regulations, FDA constraints, and a natural priority on patient care over brand-building have made innovation...
by Patrick Soto | Jun 23, 2026 | Industry Insights
Healthcare marketing has never been more complex or more consequential. With patients researching providers online before ever making a call, health systems can no longer rely on brand recognition alone to drive growth. But here’s the uncomfortable truth most...
by Patrick Soto | May 1, 2026 | Industry Insights
Health systems are under increasing pressure to grow patient volumes while managing rising costs. In response, many organizations are investing heavily in marketing driving more traffic through paid media, SEO, and digital campaigns. But there’s a critical gap that...
