by Patrick Soto | Mar 18, 2026 | Industry Insights
Here’s what most healthcare marketers missed: In November 2023, the FTC sent warning letters to 12 health influencers on Instagram and TikTok for promoting products without adequate disclosures. Not celebrities. Not mega-influencers. Regular people with health...
by Patrick Soto | Mar 4, 2026 | Industry Insights
Here’s the situation: third-party cookies are basically gone. Chrome finished its phase-out. Safari and Firefox already blocked them years ago. And now you’re staring at a marketing stack that was built on tracking people across the internet—tracking you...
by Patrick Soto | Feb 13, 2026 | Industry Insights
Third-party cookies are fading into the sunset, and for healthcare organizations, that shift is both a challenge and an opportunity. The challenge is obvious: many legacy marketing and analytics strategies relied on third-party data to understand, reach, and engage...
by Patrick Soto | Jan 8, 2026 | Industry Insights
Healthcare marketing has reached an inflection point. The AI conversation has evolved from “should we?” to “how fast can we scale?” For healthcare CMOs navigating margin pressures and mounting performance expectations, AI isn’t just a...
by Patrick Soto | Nov 14, 2025 | Industry Insights
When a parent logs into Netflix, it anticipates what they want. When they open Amazon, it recommends what they need. But when that same parent tries to navigate a healthcare system for their child, personalization disappears. Instead of feeling known, they feel...
