by Patrick Soto | Jan 8, 2026 | Industry Insights
Healthcare marketing has reached an inflection point. The AI conversation has evolved from “should we?” to “how fast can we scale?” For healthcare CMOs navigating margin pressures and mounting performance expectations, AI isn’t just a...
by Patrick Soto | Nov 14, 2025 | Industry Insights
When a parent logs into Netflix, it anticipates what they want. When they open Amazon, it recommends what they need. But when that same parent tries to navigate a healthcare system for their child, personalization disappears. Instead of feeling known, they feel...
by Patrick Soto | Oct 13, 2025 | Industry Insights
Highlights Only 36% of healthcare CMOs believe their metrics resonate with CEOs and CFOs (Gartner, 2025). Hospital operating margins averaged just 2.3% in mid-2025 (Kaufman Hall, 2025), while health plans are under pressure to prove value in provider networks and...
by Patrick Soto | Sep 26, 2025 | Industry Insights
How healthcare CMOs can deliver relevance, trust, and growth—without crossing the line Why It Matters Healthcare leaders know the stakes. Patients are now consumers with heightened expectations, honed by digital-first brands. They want communications that feel...
by Patrick Soto | Sep 19, 2025 | Industry Insights
Five Key Takeaways Attribution is a CFO conversation, not a marketing vanity metric. CMOs who align attribution models with margin and volume growth win trust at the executive table. Multi-touch matters. Healthcare journeys are nonlinear—patients bounce across...
