by Patrick Soto | Sep 8, 2025 | Industry Insights
The Journey Isn’t Linear—But It Can Be Predictable In healthcare, journeys rarely follow a straight line. Patients zigzag between Google searches, physician referrals, payer portals, social media reviews, and call centers. Members float between employer resources,...
by Patrick Soto | Aug 29, 2025 | Industry Insights
TECH TUESDAY: The Healthcare CMO’s Roadmap to Martech & AI 5 Key Takeaways Healthcare CMOs sit at the crossroads of data, digital transformation, and patient experience. Martech + AI are no longer optional—they’re the operating system for competitive advantage....
by Patrick Soto | Jun 11, 2025 | Industry Insights
Let’s be real: In 2025, the biggest risk to your brand isn’t your latest campaign falling flat — it’s your website quietly failing millions of Americans. And you may not even know it’s happening. That’s the hidden cost of inaccessible digital experiences. One in four...
by Patrick Soto | Jun 6, 2025 | Industry Insights
Let’s be real: In 2025, the biggest risk to your brand isn’t your latest campaign falling flat — it’s your website quietly failing millions of Americans. And you may not even know it’s happening. That’s the hidden cost of inaccessible digital experiences. One in four...
by Patrick Soto | May 14, 2025 | Industry Insights
Let’s not sugarcoat it: healthcare marketing is under siege.You’re being asked to fill beds, grow volumes, acquire members, retain providers, and deliver flawless experience — all while spending less, proving more, and standing out in a commoditized market. Oh, and...
