Let’s not sugarcoat it: healthcare marketing is under siege.
You’re being asked to fill beds, grow volumes, acquire members, retain providers, and deliver flawless experience — all while spending less, proving more, and standing out in a commoditized market. Oh, and can you do it faster, more personally, and across more channels than ever before?
The margin for error is microscopic. The stakes are massive.
So, if your marketing isn’t engineered to drive growth — measurable, sustainable, business-critical growth — then it’s just noise. Expensive noise.
At ab+a, we believe growth isn’t a phase. It’s a mandate. It’s the beating heart of our GiG Model: Grow. Impact. Good.
And we start with Grow for a reason.
Because without it? There is no margin. And without margin, there is no mission.
1. This Isn’t Awareness. It’s Acceleration.
Let’s redefine growth — because it’s not about dumping money into media or checking off campaign boxes.
Growth today is about outperforming the competition — through AI-powered strategy, personalized content, omnichannel delivery, and surgical execution. It’s not about being louder. It’s about being smarter, faster, more relevant — and relentless.
📊 Stat Check: Companies using AI-driven personalization see a 40% increase in revenue compared to those that don’t. And 90% of top marketers say real-time personalization significantly contributes to business profitability. (McKinsey, 2021)
We build growth engines designed to deliver what your business actually needs:
- 20% more commercial ortho procedures in Q3
- Doubling conversion rates for women’s health service lines
- Increasing switcher enrollment in your Medicare Advantage plan during AEP
- Reducing 90-day churn among newly acquired Medicaid members
- Boosting provider referrals by 15% in strategic specialties
We don’t trade in impressions. We trade in impact.
2. The Growth Stack: Turning Intelligence Into Outcomes
We architect our Growth Stack as a performance system — a layered approach where data, tools, and touchpoints are aligned to move your audiences from “who?” to “I’m in.”
Audience Identification: Who Actually Moves the Needle?
Forget mass-market blasts. We use AI and machine learning to model high-propensity audiences based on real-world behavior:
- Referral patterns
- Utilization data
- Social listening insights
- Demographic overlays
- SDOH indicators
📊 Stat Check: Organizations using predictive modeling for segmentation report 23% higher conversion rates and 17% reduction in acquisition costs. (Salesforce State of Marketing, 2023)
We’re talking granular precision: “Suburban Gen X women with musculoskeletal risk factors and digital health tool adoption” or “Primary care physicians who consistently refer cardiology cases but aren’t using your network.”
No more guessing. Just targeting with intent.
3. Predictive Personalization: Speak to the Moment, Not the Market
Once we’ve identified your targets, we build layered messaging frameworks that speak to their motivations, barriers, and moments.
This isn’t just “personalization.” It’s empathetic intelligence — storytelling informed by patient experience, claims data, and AI-fueled insights.
📊 Stat Check: 80% of consumers are more likely to do business with a company that offers personalized experiences. (Epsilon, 2022)
In healthcare, that number climbs even higher when the content is culturally competent, and values aligned.
With smart content and micro-segmented creative, we stop marketing at people and start connecting with them.
4. Omni-Channel Media Mix: Right Channel, Right Time, Real Results
Let’s be real: most media plans are outdated.
They’re based on lagging indicators, one-size-fits-all buys, and best guesses. We replace that with real-time, ROI-driven media strategy using AI-optimized tools like:
- Programmatic DSPs that shift spend automatically based on performance
- Geo-targeted OTT and CTV for hyper-local engagement
- Search and social algorithms that prioritize high-converting audiences
- Smart sequencing across paid, owned, and earned channels
- Cross-device attribution for full-funnel visibility
📊 Stat Check: Marketers who use AI in media optimization achieve an 11–15% improvement in return on ad spend (ROAS). (Forrester, 2023)
And companies that adopt multi-channel campaign strategies see 24% higher conversion rates than those using single-channel efforts. (Omnisend, 2022)
Pro tip: Add weekly learning loops to reallocate budget from low-performers to top-converters. We do it for every campaign.
5. Conversion Intelligence: Make Every Click Count
Growth doesn’t happen at the top of the funnel. It happens at the bottom — where clicks become calls, forms become appointments, and interest becomes action.
Our AI-powered stack closes the loop with:
- Real-time conversion tracking (yes, down to service line and provider)
- Smart appointment nudges
- Chatbots that guide next steps
- Referral recapture workflows
- Call scoring to identify leakage points
📊 Stat Check: Companies using conversion optimization tools see 200% more conversions on average than those who don’t. (HubSpot, 2022)
Healthcare-specific: Providers that implement chatbot-led scheduling improve patient acquisition rates by 15–22%. (Healthcare IT News, 2023)
And it’s not just about getting a response — it’s about designing journeys that reduce friction and drive decisions.
6. From Campaigns to Continuity: Growth Across the Journey
One of the biggest mistakes healthcare marketers make?
Treating growth like a campaign instead of a system.
The truth: patient and member behavior is nonlinear. Which means our strategy has to be continuous, connected, and built to evolve.
We design growth across the full lifecycle:
Awareness → Consideration → Conversion → Onboarding → Loyalty
Each stage gets its own AI-fueled strategy — from top-funnel video ads to post-visit engagement touchpoints. We use intent signals, behavioral nudges, and channel triggers to keep the conversation moving.
📊 Stat Check: Brands that align marketing to lifecycle stages generate 208% more revenue from marketing efforts. (Demand Metric, 2022)
The result? Higher conversion. Lower churn. More loyalty.
And a pipeline that fills itself.
Growth Strategy Is Only As Good As Its Impact
You can have the sharpest strategy on paper — but if you can’t operationalize it at scale, it dies in committee.
That’s why we integrate every growth plan with built-in implementation, powered by AI-enhanced workflows, automated content systems, and precision project management.
📊 Stat Check: Marketing teams using AI-enabled execution frameworks reduce time-to-launch by 30% and improve speed-to-impact by 2x. (McKinsey, 2023)
This isn’t “set it and forget it.” This is set it, run it, optimize it — fast.
This Is Growth for the Modern Era
At the end of the day, this isn’t about flashy dashboards or clever taglines.
It’s about marketing that finally earns its seat at the executive table — by driving real revenue, advancing strategic goals, and delivering on the business case for brand-building.
You don’t need more ideas.
You need results.
Quick Win: Run a Growth Audit Today
Ask yourself:
✅ Are we targeting the right audiences with precision?
✅ Are our messages and creative tailored to micro-segments?
✅ Are we using AI to optimize media in real-time?
✅ Are we tracking outcomes that matter — not just CTRs, but bookings, referrals, and LTV?
Score yourself 1–5 in each.
Any score below a 10? We’ve got urgent work to do.
Bottom Line: Growth Isn’t Optional. It’s Everything.
In a world of value-based care, margin pressures, and consumer control — growth is the difference between thriving and merely surviving.
The GROW phase of the GiG Model isn’t a theory. It’s a framework to transform your marketing into a machine that builds the business, fuels the mission, and sets you apart.
Ready to make marketing the engine of your next stage of growth?
Let’s build it together.
Let’s build it together.
