A Practical Guide for Health System & Health Plan CMOs: In today’s healthcare landscape, marketing leaders are under intense pressure to demonstrate impact on reduced budgets. But cutting spend doesn’t have to mean cutting performance. The ab+a Cost Optimization Toolkit is designed to help CMOs, and growth leaders reframe cost constraints into creative growth strategies.
This toolkit includes five fast-track optimization plays, policy-responsive messaging ideas, and high-impact campaign strategies that help your organization do more—with less.
