by Paula Serios | Feb 23, 2026 | Industry Insights
Let’s be honest: knowing your patient is 42, lives in Denver, and has insurance doesn’t tell you much. It definitely doesn’t tell you if they’re actively researching treatment options, managing a chronic condition, or just starting their...
by Paula Serios | Dec 12, 2025 | Industry Insights
Executive Takeaways Resilient organizations gain share during volatility because their growth engines bend without breaking. Operational clarity beats operational intensity. Most marketing waste comes not from low effort, but from misaligned systems. The patient...
by Paula Serios | Dec 5, 2025 | Industry Insights
5 Key Takeaways for CMOs 2026 will reward decisive leaders, not cautious ones. Incrementalism won’t close the gap between margin pressure and growth expectations. Brand strength and access strength are now the same conversation. Systems that treat them separately will...
by Paula Serios | Oct 29, 2025 | Industry Insights
Every year, healthcare organizations waste millions of marketing dollars — not because they overspend, but because they overspend in fragments. Teams optimize channels, not journeys. Agencies execute campaigns, not systems. CRM, media, brand, and web all run in...
by Paula Serios | Oct 24, 2025 | Industry Insights
Five insights reshaping how healthcare brands grow trust, access, and relevance. Each year, SHSMD Connections surfaces what’s next in healthcare strategy, marketing, and experience design.This year’s message was clear: growth starts inside the organization, not...
