by Patrick Soto | Sep 26, 2025 | Industry Insights
How healthcare CMOs can deliver relevance, trust, and growth—without crossing the line Why It Matters Healthcare leaders know the stakes. Patients are now consumers with heightened expectations, honed by digital-first brands. They want communications that feel...
by Patrick Soto | Sep 19, 2025 | Industry Insights
Five Key Takeaways Attribution is a CFO conversation, not a marketing vanity metric. CMOs who align attribution models with margin and volume growth win trust at the executive table. Multi-touch matters. Healthcare journeys are nonlinear—patients bounce across...
by Patrick Soto | Sep 10, 2025 | Industry Insights
The CRM Problem Healthcare Can’t Ignore If you ask most healthcare leaders about their CRM, you’ll hear a familiar refrain: “We have one, but we’re not getting the value we expected.” Hospitals and health plans have invested millions in customer relationship...
by Patrick Soto | Sep 8, 2025 | Industry Insights
The Journey Isn’t Linear—But It Can Be Predictable In healthcare, journeys rarely follow a straight line. Patients zigzag between Google searches, physician referrals, payer portals, social media reviews, and call centers. Members float between employer resources,...
by Patrick Soto | Aug 29, 2025 | Industry Insights
TECH TUESDAY: The Healthcare CMO’s Roadmap to Martech & AI 5 Key Takeaways Healthcare CMOs sit at the crossroads of data, digital transformation, and patient experience. Martech + AI are no longer optional—they’re the operating system for competitive advantage....
