How to Spot AI Fast Tracks to Success — vs. Rabbit Holes to Disaster

by Patrick Soto | Jun 11, 2025 | Industry Insights

 Let’s be real: In 2025, the biggest risk to your brand isn’t your latest campaign falling flat — it’s your website quietly failing millions of Americans. And you may not even know it’s happening. That’s the hidden cost of inaccessible digital experiences. One in four...

Accessibility Is the New Front Door: Why ADA Compliance Is the Next Big CMO Imperative

by Patrick Soto | Jun 6, 2025 | Industry Insights

Let’s be real: In 2025, the biggest risk to your brand isn’t your latest campaign falling flat — it’s your website quietly failing millions of Americans. And you may not even know it’s happening. That’s the hidden cost of inaccessible digital experiences. One in four...

GROW: The Strategic Engine Healthcare Marketing Has Been Missing

by Patrick Soto | May 14, 2025 | Industry Insights

Let’s not sugarcoat it: healthcare marketing is under siege.You’re being asked to fill beds, grow volumes, acquire members, retain providers, and deliver flawless experience — all while spending less, proving more, and standing out in a commoditized market. Oh, and...

ADA Compliance in Healthcare Marketing: From Legal Risk to Leadership Opportunity

by Patrick Soto | Apr 17, 2025 | Industry Insights

If you’re a healthcare executive or marketing leader still thinking ADA compliance is a checkbox on the IT team’s list, think again. In 2025, accessibility isn’t just about avoiding lawsuits — it’s a marker of brand integrity, patient trust, and operational...