by Paula Serios | Apr 23, 2025 | Industry Insights
The moment for value-based care is now—but marketing it still lags behind. While health systems have poured enormous time and energy into population health, risk-based contracts, and quality scorecards, the messaging often remains stuck in regulatory speak or buried...
by Paula Serios | Apr 1, 2025 | Industry Insights
For years, healthcare marketing was viewed as a cost center—a necessary but often undervalued function within health systems. But today, marketing has taken on a much more strategic role, serving as a key driver of patient acquisition, engagement, and revenue growth....
by Paula Serios | Apr 1, 2025 | Industry Insights
For today’s health plan marketers, personalization is no longer a luxury—it’s the foundation of effective member engagement. As consumer expectations evolve, members are demanding experiences tailored to their needs, preferences, and health journeys. For Chief...
by Paula Serios | Apr 1, 2025 | Industry Insights
The healthcare industry is at a crossroads. As Medicaid policy remains a focal point in political debates, health plans that act swiftly and strategically can capitalize on one of the fastest-growing, most profitable segments—Special Needs Plans (SNPs). Unlike...
by Paula Serios | Apr 1, 2025 | Industry Insights
Personalization in Patient Engagement: The New Imperative for Health Systems For today’s healthcare marketers and Chief Marketing Officers (CMOs) in health systems, personalization is no longer a luxury—it’s a necessity. As consumer expectations evolve, patients...
