by Patrick Soto | Apr 10, 2026 | Industry Insights
The intake call that never came. The referral that went elsewhere. The patient who somehow chose a competitor three blocks away. You’re not alone in wondering what happened. The answer isn’t your reputation or your clinical quality. It’s simpler and...
by Patrick Soto | Apr 3, 2026 | Industry Insights
If you work in healthcare marketing, you’ve probably heard the phrase “digital transformation” so many times it’s started to lose meaning. But strip away the buzzwords and what you’re really talking about is this: patients have changed...
by Patrick Soto | Mar 27, 2026 | Industry Insights
I want to be straight with you — I’m not writing this as an expert looking down at a problem. I’m writing this as someone who had to figure this out the hard way and genuinely wishes someone had explained it more plainly, earlier. So let me try to be that...
by Patrick Soto | Mar 18, 2026 | Industry Insights
Here’s what most healthcare marketers missed: In November 2023, the FTC sent warning letters to 12 health influencers on Instagram and TikTok for promoting products without adequate disclosures. Not celebrities. Not mega-influencers. Regular people with health...
by Patrick Soto | Mar 4, 2026 | Industry Insights
Here’s the situation: third-party cookies are basically gone. Chrome finished its phase-out. Safari and Firefox already blocked them years ago. And now you’re staring at a marketing stack that was built on tracking people across the internet—tracking you...
