Industry Insights

How St. Cloud Regional Medical Center Used Price Visibility to Unlock Patient Acquisition When most hospitals viewed the CMS price transparency mandate as a compliance burden, St. Cloud Regional Medical Center (SCRMC) saw an opportunity. Partnering with the national...

There’s a quiet revolution happening in healthcare marketing. It doesn’t start with a campaign. It starts with a crisis. Specifically, a policy-driven one. As Medicaid redeterminations and eligibility shifts sweep across the country, health plans and health systems...

In July 2023, the state of Georgia did what many states had floated and few had dared: it implemented Medicaid work requirements under a pilot program called Pathways to Coverage. The policy required able-bodied, non-disabled adults to work, study, or volunteer at...

(Why Precision Marketing is the New Profit Center for Health Systems and Health Plans) The New Growth Equation Today’s CMOs are asked to do more with less. According to Forrester, 59% of CMOs in healthcare expect tighter marketing budgets for 2025, even as pressure...

“Our brand campaigns win awards. Our demand campaigns hit benchmarks. But they don’t talk to each other—and I’m tired of justifying that to the executive team.” A health system CMO said this to us recently—and it echoes what we’ve heard from health plans, provider...

A deep dive into the “Good” phase of the GiG Model — where community contribution becomes brand currency. Let’s be honest: healthcare brands do an extraordinary amount of good every day — from charity care to health equity initiatives, sustainability efforts to...

The moment for value-based care is now—but marketing it still lags behind. While health systems have poured enormous time and energy into population health, risk-based contracts, and quality scorecards, the messaging often remains stuck in regulatory speak or buried...

For years, healthcare marketing was viewed as a cost center—a necessary but often undervalued function within health systems. But today, marketing has taken on a much more strategic role, serving as a key driver of patient...

The healthcare industry is at a crossroads. As Medicaid policy remains a focal point in political debates, health plans that act swiftly and strategically can capitalize on one of the fastest-growing, most profitable segments—Special Needs Plans (SNPs). Unlike...

Personalization in Patient Engagement: The New Imperative for Health Systems For today’s healthcare marketers and Chief Marketing Officers (CMOs) in health systems, personalization is no longer a luxury—it’s a necessity. As consumer expectations evolve, patients...

The healthcare landscape is changing—fast. Patients are no longer passive recipients of care. They’re savvy consumers, researching options, comparing providers, and demanding convenience, transparency, and digital-first...