by Paula Serios | Oct 10, 2025 | Industry Insights
Highlights 63% of healthcare marketers say attribution models fail to capture ROI due to data fragmentation (Deloitte). Nonlinear patient journeys and privacy restrictions make single-touch models misleading. Boards lose confidence when attribution dashboards can’t...
by Paula Serios | Oct 3, 2025 | Industry Insights
Paula Serios, Chief Growth Officer, ab+a, conducts a Peer-to-Peer Q+A withKevin Snyder, SVP / Chief Marketing, Communications & Brand Officer, Nicklaus Children’s Health Highlights Future-CMOs are expected to be strategic general managers: metrics, growth, and...
by Paula Serios | Aug 22, 2025 | Industry Insights
How St. Cloud Regional Medical Center Used Price Visibility to Unlock Patient Acquisition When most hospitals viewed the CMS price transparency mandate as a compliance burden, St. Cloud Regional Medical Center (SCRMC) saw an opportunity. Partnering with the national...
by Paula Serios | Aug 13, 2025 | Industry Insights
When new federal policy hits, most health systems scramble to stay compliant. A few use it as a growth trigger.UPMC is one of the few. As part of our Spotlight Series, this case study explores how UPMC (University of Pittsburgh Medical Center) deployed an...
by Paula Serios | Aug 1, 2025 | Industry Insights
There’s a quiet revolution happening in healthcare marketing. It doesn’t start with a campaign. It starts with a crisis. Specifically, a policy-driven one. As Medicaid redeterminations and eligibility shifts sweep across the country, health plans and health systems...
