About

For over 30 years, ab+a has been growing brands and impacting business through strategic thinking and creative solutions. We offer a full range of performance branding services supported by well-vetted AI tools that drive efficiency and effectiveness. Our team is a powerful mix of seasoned subject-matter experts, strategic minds, highly creative thinkers, and market specialists. We are well positioned to handle the demands of today’s marketing. We couple that with decades of experience across the health and well-being categories. And we develop innovative, proprietary models that offer solutions to your business challenges.

Grow. Impact. Good.

The New ROI in Healthcare Marketing

Let’s be clear about marketing today, If your healthcare marketing strategy isn’t designed to grow your business, impact your audience, and do some good — then it will not succeed.

In a time when healthcare systems, health plans, and well-being brands are being asked to do more with less, the old playbook just doesn’t cut it anymore. Marketing can no longer be just about branding or services messaging. It must be about momentum — business-building, trust-building, personalized purpose-driven momentum.

That’s the philosophy behind ab+a’s AI-driven GiG Model: Grow. Impact. Good.

It’s a new way to think about how we connect with the people who matter most — patients, members, providers, communities — and how we show up in the marketplace with relevance and purpose.

Have you evolved? Healthcare marketing has definitely evolved from a support function or overhead to a strategic engine of growth — one that doesn’t just create awareness but actually drives business transformation.

If you would like to learn more about ab+a’s proprietary GiG model, click here.