Digital + AI Strategy
Digital + AI Strategy for Growth That Performs
Let’s Architect Your Next Digital Leap
At ab+a, we don’t treat digital as a silo or AI as a shiny object. We embed both into your growth engine—one designed to scale trust, simplify complexity, and deliver measurable results for healthcare, education, and mission-driven brands.
Whether you’re launching a new site, modernizing your CRM, or recalibrating your entire digital ecosystem, we build strategies that fuse brand, demand, and performance with surgical precision.
Digital + AI Services That Deliver
Web Design & Development
Human-centered, mobile-first, and conversion-optimized. Our websites are fast, accessible, SEO-smart, and designed for the moments that matter. HIPAA-compliant forms, heatmapping, and UX testing are table stakes.
CRM Strategy & Execution
CRMs shouldn’t sit idle. We build Salesforce, HubSpot, and healthcare-ready systems that turn data into action—enabling segmentation, automation, and measurable lift.
Digital Experience + UX Strategy
Design thinking meets real-world behavior. We map journeys, reduce friction, and increase engagement across all digital touchpoints.
AI-Driven Content + Targeting
We use generative AI and performance data to plan content calendars, personalize campaigns, and fine-tune segmentation. Speed meets substance.
Answer Engine Optimization (AEO)
Search is evolving. We optimize for Google’s SGE, Bing Copilot, and AI-powered queries to ensure you’re found when decisions are made—not after.
Performance Measurement + Attribution
Clicks don’t pay the bills—conversions do. Our analytics dashboards track outcomes across the funnel: appointments, enrollments, inquiries, donations.
Omnichannel Optimization
Paid social. OTT. Email. SEM. Display. We unify your cross-platform strategy, guided by AI insights and informed by human behavior.
360° Customer View
From persona modeling to behavioral triggers, we help you understand and reach your audience more meaningfully—and profitably.
Data Governance + Compliance
FERPA. HIPAA. GDPR. We hardwire compliance into every digital move—using real-time AI audits, consent tracking, and privacy-first architecture.
MarTech Optimization
Your tech stack should drive performance, not complexity. We evaluate and streamline Adobe, HubSpot, Salesforce, and custom stacks to increase ROI and reduce digital drag.
Why It Matters Now
Digital marketing is no longer a department. It’s a business function. Yet too many systems are disconnected, too many tools go underused, and too much content lacks clear ROI. That’s where we come in.
We don’t do digital to check a box. We do it to deliver:
- Increased acquisition and retention
- Shorter conversion paths
- Smarter segmentation
- Higher ROI across campaigns
- Faster feedback loops
- Stronger performance visibility
Our clients don’t ask if digital works. They ask what’s working best—and we answer with proof.
Performance-Centered Approach
Digital shouldn’t be an experiment. It should be an accelerator. That’s why we build systems that connect your channels, data, and creative into a living, learning performance loop.
Our framework connects:
- Audience craving with digital behavior
- Content strategy with channel orchestration
- Tech stack with operational execution
- Analytics with agile refinements
Every tactic has a purpose. Every dashboard leads to a decision. Every asset is built to pull its weight.
Real-World Results
UnitedHealthcare | Medicare AEP
Increased plan applications while lowering media spend through AI-driven targeting and multilingual micro-campaigns.
77% lift in call volume
220% growth in applications
Highest Hispanic/Latino engagement to date
New Generation Hearing
Digital refresh included UX upgrades, Google campaign optimization, and nurture email flows.
+2.5x appointment bookings
5-point lift in brand recall
38% increase in email conversions
Nicklaus Children’s Health System
Content-led digital ecosystem built to support brand differentiation and access during VBC campaign.
85% increase in organic search traffic
40% lift in time-on-site
+30% in branded appointment conversions
What Sets ab+a Apart?
- Deep category fluency in healthcare, education, and mission-driven brands
- Systems thinking, not one-offs
- Empathy + analytics at the core of every strategy
- Speed to traction and long-term scalability
- Clear line of sight from digital investment to growth outcomes
We’re not your digital agency. We’re your digital growth partner.
Ready to Build What’s Next?
Digital strategy should feel energizing—not exhausting. We make it smarter, cleaner, and more aligned to your business.