Customer Acquisition
Customer Acquisition That Drives Real Healthcare Growth
The ab+a Difference
At ab+a, customer acquisition isn’t about chasing clicks, bigger budgets, or flashier media plans. It’s about precision. Results. And measurable impact that sticks.
We build acquisition strategies for healthcare and mission-driven organizations under pressure to grow—and accountable for every dollar spent. Whether you’re trying to increase patient volume, attract Medicare Advantage enrollees, reactivate dormant members, or drive leads for a high-value service line, our work is designed to deliver.
ab+a Customer Acquisition Services
Our services are modular, scalable, and built to support performance across your lines of business. Whether you need full-funnel design or point-solution support, we build what works.
Strategic & Foundational Services
- Customer journey mapping
- Audience segmentation + persona development
- Integrated marketing strategy
- Campaign roadmap + funnel design
- Service line and payer-specific acquisition strategy
Digital Activation
- Paid search + display + social + video
- Programmatic + OTT campaigns
- Retargeting + lookalike modeling
- SEO + local optimization
- Mobile-first landing pages and microsites
Creative & Content
- High-conversion copywriting and ad creative
- Multilingual + multicultural campaigns
- Behaviorally targeted content assets
- Messaging frameworks + audience-tested headlines
Conversion Infrastructure
- UX/UI audits + optimization
- CRM workflows + automation sequences
- SMS + email nurture flows
- Intake optimization + call tracking integration
Reporting & Optimization
- Full-funnel analytics dashboards
- Campaign attribution + ROI modeling
- A/B testing + multivariate optimization
- Engagement scoring + predictive analytics
Powered by Brand. Fueled by AI. Built to Scale.
Effective acquisition starts before the first ad runs. That’s why our strategies are informed by the broader brand and technology ecosystem:
- Marketing Strategy: Where KPIs, budget alignment, and positioning come to life.
- Digital & AI Services: Where predictive analytics, segmentation, and automation help every dollar go further.
- Website Design & Development: Where conversion-centered UX and content systems drive action.
- GiG: Growth. Impact. Good.: Where purpose meets performance and brand trust accelerates adoption.
This integration ensures your acquisition engine doesn’t just attract more people—it attracts the right people and turns them into value.
The ab+a Customer Acquisition System
Smart acquisition connects brand, strategy, and performance. Our system does exactly that—by aligning upstream goals with downstream conversions.
1. Start With Strategy
Every engagement begins with clarity. What are you trying to grow? Who do you need to reach? Where are the leaks in your funnel? We define your acquisition goals, cost parameters, conversion paths, and KPIs from day one.
2. Identify & Segment
We map your high-value audiences using first-party data, demographic overlays, and behavioral segmentation. This shapes your channel strategy, message architecture, and content formats—targeting not just personas, but performance segments.
3. Build Conversion Infrastructure
From optimized landing pages to mobile-first microsites, we design digital experiences that reduce friction and increase action. We align every layer of your tech stack—CRM, call tracking, form fields, attribution modeling—so nothing gets lost between click and conversion.
4. Launch, Track, Refine
We activate campaigns across paid, owned, earned, and shared channels—with continuous optimization baked in. Our HIPAA-compliant media strategies include geotargeted campaigns, AI-informed adjustments, and real-time performance insights.
5. Integrate and Repeat
We connect acquisition to your broader brand and retention systems—ensuring continuity across touchpoints. Then we use new data to refine and relaunch, driving incremental gains with every cycle.
Real Work. Real Results.
Nicklaus Children’s Health System
To grow awareness and drive appointments across high-priority service lines, we launched a multi-channel acquisition campaign blending paid search, digital video, and retargeting.
+85% increase in website engagement
+30% increase in appointment conversions
Medicaid Plan Engagement Campaign
To address redetermination challenges, we created a multilingual campaign using geo-personalized targeting, SMS follow-up, and pre-login content.
3x member reactivation
42% reduction in acquisition cost
Specialty Care Launch in Underserved Market
To promote a new specialty clinic, we deployed local SEO, community influencer activation, and Spanish-first assets.
Full clinic schedule in under 90 days
This Is Growth You Can See
Whether your goal is to:
- Increase patient volume or plan members
- Lower acquisition cost with smarter media
- Boost enrollment during AEP
- Drive referrals to high-margin service lines
- Re-engage lost members or patients
…we’re here to build a system that performs.
We believe in building precision-driven acquisition systems that scale, convert, and prove ROI. We bring strategy, performance, and breakthrough creative together to drive real results—and we back it all with accountability.
