Creative & Brand Development
Creative & Brand Development Services That Move Healthcare Forward
A brand isn’t a logo or tagline
It’s a strategic growth engine. In today’s healthcare landscape—shaped by consolidation, consumerism, and rapid change—brand clarity isn’t optional. It’s a competitive advantage.
Our Brand Development & Creative Services are built for performance. We help healthcare organizations connect authentically, compete confidently, and communicate with purpose. Whether you’re navigating a merger, launching a new service line, or repositioning in a crowded market, ab+a helps you build trust, sharpen identity, and activate sustainable growth.
Brand & Creative Services
We offer a full spectrum of brand strategy and creative execution tailored to healthcare leaders who need results—not just refreshes.
Brand Strategy & Architecture
Positioning platforms, naming systems, and sub-brand strategies to unify complex portfolios.
Visual Identity Development
Logos and design systems that balance brand recognition, ADA compliance, and flexibility across digital, print, and experiential touchpoints.
Messaging + Storytelling
Voice, tone, and narrative tools crafted for omnichannel content delivery. Messaging ladders up to your brand and down to individual campaigns.
Campaign Creative
Big ideas with business goals. Concepts and creative assets aligned with member acquisition, service line promotion, brand evolution, or competitive response.
Multicultural & Inclusive Creative
Creative that reflects the communities you serve. We localize content for language, culture, health equity, and trust.
Digital Creative + UX
Modular content and UX design optimized for website performance [backlink to web design page], mobile access, and patient/provider navigation.
Performance Branding Assets
Conversion-optimized creative for customer acquisition: emails, landing pages, SEO-ready visuals, and digital campaigns.
Why Brand Matters Now
In healthcare, brand is more than reputation. It’s how trust is formed, preference is earned, and growth is fueled.
A strong brand:
- Attracts and retains top talent
- Increases volume and loyalty
- Lowers cost per acquisition
- Signals stability and vision during change
- Creates alignment across strategy, service lines, and partners
We help clients:
- Reposition after a merger or leadership change
- Launch value-based care entities with patient clarity
- Build momentum with physicians and payers
- Improve Medicaid or Medicare member engagement
- Reduce leakage through stronger market visibility
Every engagement is customized to your needs, whether you’re defending market share or unlocking new growth.
Our Proven Process
Our 6-step brand development process turns business goals into market momentum. Every step is grounded in healthcare insight and optimized for real-world complexity.
1. Insight
We surface what sets you apart. Our brand audit uncovers stakeholder perceptions, competitive whitespace, audience drivers, and internal readiness.
Deliverable: Brand Insights Report
2. Define
We map the human side of your market—audiences, behaviors, and healthcare decision triggers—to develop targeted messaging and personalized content strategy.
Deliverable: Audience Personas + Journey Maps
3. Position
Your brand promise takes shape through your Unique Value Proposition, key differentiators, and emotional drivers. The brand platform anchors future marketing strategy.
Deliverable: Brand Platform
4. Create
We bring your brand to life across formats and platforms. That includes naming, logos, design systems, messaging, and campaign creative—all built to scale across website design, social, and CRM.
Deliverables: Logo, Tagline, Design System, Messaging, Campaign Assets
5. Growth Engine
We connect your brand to acquisition strategy, media planning, and content marketing. Our GiG Model—Growth, Impact, Good—keeps your efforts aligned with brand purpose.
Deliverable: Integrated Marketing Playbook
6. Evolve
Your brand must flex with your business. We monitor key brand metrics, media sentiment, and digital engagement to guide refinements.
Deliverable: Brand Evolution Report
Case Study: Nicklaus Children’s Health System
Nicklaus Children’s Health System partnered with ab+a to evolve their brand and digital presence across a multi-year transformation. From post-merger brand alignment to provider launch campaigns, we helped translate vision into measurable volume.
66% increase in admissions
33% footprint expansion
85% boost in digital engagement
30% lift in branded conversions
How We Build Brands That Perform
ab+a brands are built for conversion, not just consistency. We combine:
- AI-enhanced segmentation and testing
- Cross-functional team alignment from brand to customer acquisition
- Creative systems that scale across channels and funnel stages
- Cultural fluency and clinical accuracy
- Brand performance KPIs tied to your growth strategy
We design brands that do more than make you look good. They move your business forward.
Let’s Build the Brand That Moves You Forward
Whether you’re rebranding, expanding, or integrating, you need a partner who understands healthcare complexity—and knows how to simplify it for the market.
Let’s build a brand that performs.
Let’s build something better.