Demand Generation Case Study – New Generation Hearing

Campaign:

New Generation Hearing Centers is a family-owned audiology practice serving the South Florida market for the past 40 years. While the U.S. demand for hearing aides has skyrocketed in recent years, there has also been fierce competition with an influx of large chains as well as additional independent practices. New Generation had to look at their marketing through a new lens.

Challenge:

The competition and demand both offered opportunities for New Generation. In particular, building business in the Kendal Clinic was an imperative with a deep focus on private patients and medical provider referrals. ab+a went straight to work to find the right growth strategy.

Solution:

ab+a crafted a digital front door strategy to build both brand recognition and specific site leads. The campaign included SEO, Content Marketing, digital advertising (PPC) and Social advertising.

Impact:

In just six short months, the results were remarkable including 33% increase in website traffic, leads were up 26% YOY with 30% less spend, 200% increase in conversions and overall brand recognition amplified through increased search volume.