Branding Case Study
Driving Growth Through
Digital-First Campaigns
BY THE NUMBERS
%
increase in website traffic in six months
%
increase in conversions
%
YOY growth in leads with 30% less spend
years serving South Florida
The Situation
New Generation Hearing Centers, a family-owned audiology practice, has served South Florida for more than four decades. With demand for hearing aids skyrocketing in the U.S., the opportunity for growth was clear. But increased competition from national chains and new independent practices meant New Generation needed to rethink its marketing to stand out and attract patients directly.
The Approach
ab+a designed a digital front door strategy to build both brand recognition and site-specific patient leads. The integrated campaign included:
- SEO and content marketing to improve discoverability.
- PPC and digital advertising for targeted reach.
- Social campaigns to extend engagement and referral opportunities.
The focus was not only on growing traffic, but also on increasing efficiency—getting better results with less spend while strengthening provider referral streams.
The Results
The six-month impact was significant:
- 33% increase in website traffic
- 26% YOY increase in leads while reducing spend by 30%
- 200% increase in conversions
- Higher brand visibility, with amplified recognition through search volume growth
We’ve been part of this community for 40 years, but this campaign gave us a new way to reach people. It wasn’t just more leads—it was smarter, more efficient growth that positioned us for the future.
New Generation Hearing Executive
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