Marketing Strategy
Your marketing strategy shouldn’t sit in a slide deck—it should drive results.
Marketing Strategy That Performs
At ab+a, we build strategies that perform in the real world: grounded in insight, powered by AI, and optimized for growth. We don’t just build plans—we build the path to measurable impact. In healthcare and education, strategy can’t be static. It must evolve, flex, and deliver measurable outcomes. We treat strategy as the foundation for growth—not a phase, but a performance engine that moves people and results. One that marries urgency with intention and aligns brand aspiration with business reality.
Our Services: Strategy Built for the Real World
We design strategy for impact across every audience, every channel, and every point of the journey. Our offerings include:
Consumer Intelligence
Beyond demographics. We use predictive analytics and behavioral segmentation to surface what your audiences value—translating insight into action for loyalty, trust, and conversion. The result: smarter messaging and more predictable performance.
Competitive Intelligence
Know your market in real time. From brand perception tracking to AI-powered share-of-voice analysis, we surface the whitespace and help you lead with confidence—not just react to the competition but leap ahead.
Brand Strategy
Brand isn’t a logo—it’s a growth lever. We define what your brand stands for and how it shows up at every touchpoint. Using AI tools like Jasper and NeuronWriter, we ensure every message earns its place and connects with behavior-driven intent.
Multicultural Strategy
We lead with cultural fluency and inclusive insights—crafting strategy that resonates across languages, channels, and lived experiences. AI testing helps us refine resonance at scale, while lived-experience storytelling makes it real.
Purpose-Built, AI-Backed, Human-Fueled
For 30+ years, we’ve helped healthcare and education leaders navigate complexity. Our GiG model—Grow, Impact, Good—aligns enterprise goals to performance and purpose:
- Grow: Expand reach, revenue, and relationships across services and regions.
- Impact: Strengthen operations, channel mix, and message discipline.
- Good: Build trust through mission-aligned strategies that connect.
Our work is human at the core—and data-informed by design.
From Insight to Execution
We begin with a 360° audit—listening to stakeholders, analyzing markets, and surfacing white space others miss. Then we humanize the data: mapping journeys, understanding motivations, and defining segments that feel personal and actionable.
From there, we shape positioning, solve business problems, and define emotional + functional value. Strategy becomes execution with campaign plans, brand systems, and omnichannel frameworks built to scale. It’s not one-and-done—it’s built to evolve.
Our approach brings together internal alignment, operational clarity, and audience resonance. It bridges silos and builds traction fast.
Execution That Delivers
Every strategy we build includes execution plans, performance metrics, and optimization triggers. We track and adapt in real time. And we align cross-functional teams—marketing, ops, finance, and leadership—to ensure the strategy lives beyond the pitch deck.
Case Study: UnitedHealthcare 2025 AEP
When UnitedHealthcare faced a 40% budget cut and a delayed start to the 2025 AEP season, we didn’t downsize strategy. We doubled down. By embedding with their sales team, we uncovered key insights into older adults’ buying behavior and used those truths to inform a digital-first campaign. With SEO, SEM, and custom landing pages, we built trust, simplified decision-making, and guided consumers toward action.
77% lift in call volume
143% increase in leads
220% growth in applications
All on a reduced budget.
That’s what we mean by strategy that performs.
AI That Works With You, Not Instead of You
We combine human rigor with AI-powered tools. That includes predictive analytics, message testing, performance dashboards, and personalization engines that shorten time to impact. With pressure-tested messaging before rollout, we minimize risk and maximize ROI—ensuring your budget works harder and faster.
Strategy That Lives Beyond the Deck
We don’t hand off strategy and walk away. We stay engaged—developing campaigns, creative, media, and measurement systems that align across vendors, platforms, and internal teams.
If you need a connector between departments or between in-house and outside teams, we’re it. We translate strategy into traction.
We know how to work within your org chart, not against it—and we get results that make internal champions out of every stakeholder.
When to Revisit Your Marketing Strategy
Growth stalled? New leadership? Evolving competition? If your strategy isn’t driving outcomes, it’s time to reframe. Common triggers:
Growth has plateaued or become unpredictable
Leadership changes or new goals
Misalignment between brand and market perception
Spending without seeing return
Sound familiar? It’s not a failure—it’s a signal. Let’s turn it into a strategy.
Ready to Activate Real Strategy?
Tired of static plans and fragmented tactics? We’re ready to build a strategy that delivers—for your goals and your bottom line.