by Patrick Soto | Sep 19, 2025 | Industry Insights
Five Key Takeaways Attribution is a CFO conversation, not a marketing vanity metric. CMOs who align attribution models with margin and volume growth win trust at the executive table. Multi-touch matters. Healthcare journeys are nonlinear—patients bounce across...
by Patrick Soto | Sep 10, 2025 | Industry Insights
The CRM Problem Healthcare Can’t Ignore If you ask most healthcare leaders about their CRM, you’ll hear a familiar refrain: “We have one, but we’re not getting the value we expected.” Hospitals and health plans have invested millions in customer relationship...
by Patrick Soto | Sep 8, 2025 | Industry Insights
The Journey Isn’t Linear—But It Can Be Predictable In healthcare, journeys rarely follow a straight line. Patients zigzag between Google searches, physician referrals, payer portals, social media reviews, and call centers. Members float between employer resources,...
by Patrick Soto | Aug 29, 2025 | Industry Insights
TECH TUESDAY: The Healthcare CMO’s Roadmap to Martech & AI 5 Key Takeaways Healthcare CMOs sit at the crossroads of data, digital transformation, and patient experience. Martech + AI are no longer optional—they’re the operating system for competitive advantage....
by Paula Serios | Aug 22, 2025 | Industry Insights
How St. Cloud Regional Medical Center Used Price Visibility to Unlock Patient Acquisition When most hospitals viewed the CMS price transparency mandate as a compliance burden, St. Cloud Regional Medical Center (SCRMC) saw an opportunity. Partnering with the national...
by Paula Serios | Aug 13, 2025 | Industry Insights
When new federal policy hits, most health systems scramble to stay compliant. A few use it as a growth trigger.UPMC is one of the few. As part of our Spotlight Series, this case study explores how UPMC (University of Pittsburgh Medical Center) deployed an...
