If you believe that marketing is about
results and that ROI leads the way, but more
importantly you want a partner that believes
that too, your search is over.

who we are

We are a group of professionals that seek to analyze our clients’ issues and develop solutions for their marketing needs.

 

AB&A’s president, Tony Baradat is revolutionizing the way businesses interact with their clients through the agency’s cutting-edge social media hub. The ability to respond instantly and monitor hundreds of outlets simultaneously is allowing for new and more effective social media campaigns, reaching more clients and building stronger connections.

Our Philosophy

hold the ego, extra marketing please.

While many agencies pursue awards, at AB&A our marketing philosophy is driven by our clients’ needs. And it involves becoming their partners, consultants, customers and employees. It’s the only way we feel we can do the job properly. When it comes to our creative philosophy, we strive to produce ads that are successful in terms of increased sales or top of mind awareness of our clients’ products and services. After all, what do clients really want from an agency? Advertising that sells. Now there’s an award worth pursuing.

what we do

advertising

Our advertising experience is vast, in many industries from automotive to healthcare, banking to fast food and we’re pretty good insurance salesmen too. We make the phones ring, the sites click and “likes” go north.
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AB&A Advertising

Despite what some people may say, advertising is still alive and well. There’s still a need to tell the world what you’re selling and why it’s worth taking a closer look. That’s not really changed.
What has changed however, is the world. It’s gotten smaller.
Audiences have been shrinking. The reason? We’re less available than we were and it’s gotten harder to gain our attention. There’s other media asking for our time. Our attention span is shorter.
So that means advertising needs greater cut through, more originality and more relevance than ever before.
At AB&A, our approach to advertising is always based on sound strategy. Without a creative strategy your advertising will just be expensive wallpaper.
And no one likes that!
  • Development of Integrated Communications Plans
  • Writing Strategic Marketing Plans
  • Television Production
  • Radio Production
  • Jingle Production
  • Print Design
  • Outdoor Design
  • Direct Mail Design
  • Copywriting
  • Transcriptions

interactive

In the interactive space, our state-of-the-art social media and interactive hub has us linked in, logged on and on top of the latest trends… when we’re not developing our own.
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AB&A is a full-service interactive agency, which means we specialize in all sectors of interactive design and development, from building big websites through to microsites, and anything in between. From corporate sites to content-driven sites to large e-commerce sites, we build them all on a custom content management system (CMS) to ensure your new site will grow as you do and won’t need replacing any time soon. Everything we create is built around using the latest white-hat search engine optimization (SEO) techniques, ensuring that you get the organic rankings you need to succeed.
  • Web/Interactive Design
  • Social Media Planning & Implementation
  • Strategic Content Generation & Distribution
   

 

branding

We create brands, we protect brands, we respect brands and we grow brands. Your most important asset is your brand. Whether it needs to be invented or just presented, we know how to manage it.
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AB&A prides itself with over a century of experience in the field of branding, creating well executed and award winning brands for a variety of large and small clients.
We really believe that designing a brand starts with a well thought-out strategy and research process, to really understand the client and their target audience.
We have a passion and obsession for what we do, paired with a strong understanding and awareness.
  • Planning
  • Negotiation
  • Placement
  • Post Analysis
  • Analysis of Traditional vs New Media Mix

media

Media has been changing in a truly revolutionary way for over 20 years. A dynamic shift has taken place from traditional media to new media. But how much of a change? So much so that companies should abandon their traditional efforts? What is the new mix and how can it be optimized for your company?

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AB&A will provide you with a fully integrated media solution across all media and platforms. There are no off the wall solutions and the AB&A proposition is simple, we spend every dollar as if it were our own.
We offer a dynamic approach to the media planning and buying process, asking the right questions encourages creativity in order to deliver results producing campaigns.
Our experience extends across all sectors and all media.
  • Logo Design
  • Identifying Company Branding Opportunities
  • Web Materials
  • Collateral Materials
  • Package Design
  • Point of Purchase Materials
  • Merchandising
  • Signage

clients

 

Aftermath_Logo
Brickell_Motors_Logo
FMC_Logo
Ibiley_Logo
Personalized_Power_Systems_Logo
Sandals_Logo
Tenet_Logo

Air_Jamaica_Logo
Efficient_Labs_Logo
Havana_Beverages_Logo
Jackson_Health_Logo
Miami_Childrens_Hospital_Logo
Pollo_Tropical_Logo
University_of_Miami_Logo

Beacon_Council_Logo
ER_Texting_Logo
HCA_Logo
Komatsu_Logo
Moes_Logo
Premier_American_Bank_Logo
South_Florida_Commuter_Service_Logo

Brickell_Luxury_Motors_Logo
FIU_Logo
Home_Financing_Center_Logo
NSI_Insurance_Group_Logo
Relax_The_Back_Logo
South_Florida_Vam_Pool_Logo

our work

blog

 

Visit our archive

Henry Ford famously said once that if he had listened to his customers, he would have made faster horses. A little on the sarcastic side, yet with a definite vein of truth running through it. There’s a long list of experiences I have had over the years with clients that were “positive” they knew their […]

I recently saw the CEO of a very successful company say their philosophy was to “never lose a client”. That stuck with me for a couple of days and floated around in my head, until I decided to give it a spin here. I have seen clients come and go; relationships spark and fizzle, corporate […]

What’s your digital marketing strategy for 2014? It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to […]

It was a great year for digital advertising. New technologies took off, helping brands; agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. We may have been temporarily away from the cyber space world, but we were constantly keeping tabs on new updates. Here is a recap on what […]

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